My Focus...

"I want the family farm - the backbone of our country's heritage - to thrive and survive for future generations."

Jane Eckert, AgriTourism Marketing Professional

Now retired, Jane Eckert is a marketing professional with a lifetime of farm experience and a passion to help farms, ranches, and tourism professionals learn more about agritourism, and how to make their business profitable.

Jane Eckert was inducted into the Hall of Fame by the North American Farmers' Direct Marketing Association for her contribution to Agritourism
Jane was inducted into the Hall of Fame by
North American Farmers' Direct Marketing Association

Jane was the founder and CEO of Eckert AgriMarketing, a full-service marketing and consulting firm that offers a variety of services to both the agriculture and tourism industries, helping them harvest the rewards of agritourism. As a public speaker and trainer, Jane has provided Keynote Presentations, Workshops, and Breakout Groups in 36 U.S. states and 8 Canadian Provinces.

Jane retired from the industry in 2017, but remains a consultant to Farm Web Design, a component of her marketing enterprise which she added in 2004. Today, Farm Web Design, Inc. is one of the leading website design company's in the agritourism industry. The custom design firm is now owned by Danny Mauk, and provides website design and communications services to approximately 100 clients in the industry.

A sixth generation farmer's daughter, Jane grew up on the family's agritourism-focused apple orchard, earned a college degree in Business Administration, and honed her skills for 15 years in an executive career providing corporate marketing for firms such as Atlantic Richfield. She then returned to the family farm, Eckert's Country Store and Farms, as Vice President of Marketing to develop the farm into one of metropolitan St. Louis’ most popular entertainment and tourist destinations, attracting 400,000 guests annually. She left the farm in 2001 to establish Eckert AgriMarketing.

Jane was featured in U.S.A. Today, Time and This Week in Agribusiness on RFD-TV,and interviewed for hundreds of newspapers, magazines and radio shows throughout the country. She also contributed monthly articles concerning marketing, internet marketing, and online presence, which will soon be available on the Farm Web Design website as additional resources for clients and friends. These articles were originally published in Fruit Growers News and Vegetable Growers News. 

Recognitions and Memberships:

  • Elected to NAFDMA’s Hall of Fame (2008)]
  • Awarded the Agri Tourism Excellence Achievement Award, World Agri Tourism Day, Pune, India (2008)
  • Outstanding Leadership Award, North American Farmers’ Direct Marketing Association (2005)
  • Has been an Active member of Convention and Visitors Bureaus both in Missouri and Illinois
  • Past president, St. Louis Attractions Association and the Belleville Tourism in Illinois
  • Past president, North American Farmers’ Direct Marketing Association
  • Member, National Speakers Association-St. Louis
  • Member, National Agri Marketing Association
  • Served both the Missouri and the Kansas Agritourism Councils
  • Founder and CEO of RuralBounty

Now retired, Jane still enjoys contact with farm families and welcomes hearing from you. Please use the Contact Us link. (Jane may be traveling, or golfing, but she will respond soon!)