10 Ways to Get Media Coverage for Your Farm
It’s time for all agritourism farm operators to develop a media strategy for your coming season. Getting the news media to talk about you and publish a story is far better than paid advertising however, you do have to work at doing this type of media exposure. Here are just a few ideas that could warrant media coverage.
1. Write a simple press release about something you have added to your farm, an upcoming event or announce a new activity.
2. Deliver a basket of your fresh homegrown product to the news room of the local radio or television stations with a short note about the harvest.
3. Offer to speak at a local business club meeting.
4. Host a non profit event or fund-raiser at the farm.
5. Sponsor a cooking contest or dessert contest for the BEST APPLE PIE in the County.
6. Ask a local business to come & demonstrate their products on your farm.
7. Invite a local “expert” to the farm to be a featured speaker
8. Donate a portion of your sales or admission tickets (for a day) to a “good cause”
9. Offer a “free pass” to your corn maze to everyone with your same zip code
10.Announce a photo contest for all pictures taken at your farm, or during specific season or event.
Whether you use the conventional form of writing a press release or any of these special promotional ideas to get the media interested to write a story or announcement about your farm it’s well worth your time. If you need more information about who to contact, what to write, when to send etc. you might want to check out my book <Fresh Grown Publicity.>
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