Loyalty Programs Engage Our Best Customers
Many farms have been using Loyalty Programs for several years as a means to get our best customers to visit our farms more frequently . I just read a recent survey and research report, released by Colloquy, that found loyalty program customers not only purchase more products but they are also more likely to tell other people about you. It’s called word-of-mouth (WOM) marketing and in fact the survey found that your loyalty program customers are 70% more likely to be ”Word of Mouth” Champions for your farm business than non reward customers.
Loyalty programs at farms are really quite simple to develop. Some offers that I’ve seen include: Buy 12 Dozen Sweet Corn and get the 13th Dozen Free or Purchase $100.00 of products from our Garden Center – Get $20.00 Free. We even had one at our custard shop – Purchase Six Sundaes or Concretes After 6 PM and get your 7th Free. You develop the reward program to suit your business.
I know some farmers in the past have told me a Loyalty Program was “just a gimmick.” Well, I’m here to tell you that this gimmick works! Wouldn’t you like to have WOM Champions telling everyone about your farm market or agritourism business?
Underwood Farms
Reward for Purchase
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[...] Loyalty Programs Engage Our Best Customers AgriMarketing consultant Jane Eckert discusses how farms can use special programs and coupons to [...]