E-Mail newsletters provide agritourism farms best ROI
Just in case you have not heard of ROI before it stands for Return on Investment. It’s been substantiated that e-newsletters have become the marketing method of choice for not only big companies but also for the small companies. Why? Because it is the most cost effective method to stay in touch with your best customers.
While marketing statistics by email providers such as Constant Contact tell us that an average “open rate” of an e-newsletter is between 12 – 19%, I have found farms getting as high as a 40% open rate. As agritourism operators, we have a very close connection to our customers and they want to know – what we are picking today, what will we be picking tomorrow, what events do we have planned for this weekend etc.
Further research by Epsilon in 2008 tells us that 57% of consumers feel they have a more positive impression of companies when they receive email from them. I know farms that still aren’t utilizing this marketing tool as they should and frankly I don’t understand.
The time to start gathering email addresses is now. Whether you post a sign at the front of your market or add a box on your website for sign-ups – it’s time to begin.
E-Mail sign up table
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