Why Should Agritourism Farms Consider Blogs?
My recent fall farm survey found that 23.1% of the respondents currently are using Blogs as part of their farm marketing strategy. The farms using this technology told me that they feel that it brings people to their website more frequently, develops an exchange of information with their customer base and may possibly increase their page ranking on an “organic” search. Three very strong reasons for agritourism operators to consider blogs.
About 45% of these farmers post new information to their blog weekly and 50% of them believe it increases their business. While farmers may have limited time to be reading online blogs, it does not mean that they shouldn’t create one for their farm. I’ve heard farmers tell me how much they enjoy telling people about farming and their business.
The blog content can be as simple as “what are you doing today?” With the ease of adding photo’s to the blog farmers are showing the city folks the fields, the animals, the equipment and the barns. I certainly plan to continue to encourage more farms to consider blogging as part of their marketing plan. It sure can’t hurt and in fact as I’ve been told “it can even increase business.”
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