Kentucky Farm Bureau visits Eckert’s Country Store
This past week, I was pleased to speak to 44 farmers from Kentucky on an ag tour through Indiana, Illinois and Missouri. Chris Eckert, 7th generation, spoke to the group and led them on a behind the scenes tour of the new farm market, restaurant and peach packing plant.
The Kentucky Farm Bureau has an agritourism initiative and has over 100 certified roadside markets that are part of their group.
The best way to learn about what other farms are doing is to take tours. Farmers are always open to sharing their back doors with other out-of-state operators. While summer and harvest seasons are a hard time to get away, most of these Kentucky farmers acknowledged that it is exactly the time to be visiting other farms.
At the conclusion of the tour, I spoke to the group briefly about, “Getting On Board the Internet Superhighway” and other marketing strategies they could use to grow their business.
The Kentucky Farm Bureau did a great job in organizing this trip and stopping at a variety of locations. While the farmers were at Eckert’s Country Store in Belleville, IL, I asked them a couple questions to produce a video. To view the clip, click HERE.
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