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My Focus...

"I want the family farm - the backbone of our country's heritage - to thrive and survive for future generations."

Jane Eckert, AgriTourism In the News

RFD-TV Talks about Agritourism
I had an opportunity to be a guest in the studios of RFD-TV for a brief program on Agritourism and how it is making a difference for so many North American farms. The show hosts, Max Armstrong and Orion Samuelson, are farm reporters for clear channel WGN radio in Chicago, and RFD-TV is carried by various networks throughout the U.S.

As one of the leading speakers and consultants on AgriTourism, Direct Farm Marketing, and AgriMarketing, Jane is often asked by the media for her assessment of the industry.

Experiential-Based Activities Can Increase Income
Fruit Growers News, June 2014

A visit to Agriturismo Galatea in Italy teaches agritourism farmers some valuable lessons in making a farm visit fun, enjoyable and most memorable.

Senate Committee to Talk Agritourism

On the invitation of Homer Hirt, chairman of RiverWay South Apalachicola Choctawhatchee, Eckert recently presented a seminar in Quincy, to a crowd of current and hopeful operators.

Leader of Distinction

Jane Eckert is a marketing professional with a lifetime of farm experience and a passion to help farms, ranches, and tourism professionals learn more about agritourism, and how to make their business profitable.

Workshop On Agritourism Set August 13

The WNC Specialty Crop Institute will present a workshop on Agritourism Opportunities in Northern Nevada at the Jeanne Dini Cultural Center in Yerington on Tuesday, August 13.

Workshop about Agritourism
Lake Tahoe News

The Western Nevada College Specialty Crop Institute is offering a workshop titled “Agritourism Opportunities in Northern Nevada” on Aug. 13.

Corn mazes, pumpkin patches and U-pick fruit are part of a growing agritourism trend, Yakima Herald-Republic

You know it's fall when your Facebook feed is full of photos of your friends and their children exploring corn mazes, picking out pumpkins and going on hay rides.

Top 15 Most Fabulous and Green Products of 2012,
Web Talk Radio

Agritourism is targeted as one of the Top 15 green products of 2012, and features this interview with Jane Eckert . (interview segment begins at 6:55 into the program.)

India Publication Picks Up on Agritourism

I recently met Dr. Subramaniam, an entomologist/agri-biotechnologist for Jain Irragation Systems Limited, an agriculture based company in Jalgaon, Maharashtra, India. He was in St. Louis for an ag conference and called me. I gave him a tour of two of the Eckert Farms locations here in St. Louis, and asked him how he learned of my agrimarketing consulting business.

From his pocket, he produced this article which appeared in the May 16 issue of an Indian ag publication called Agro One. His boss gave him the article and told him he needed to meet me, as Jain has an agritourism component to their business as well. I'm told that this headline reads "A Revolution by an American Lady in Agri Tourism."

Couples Seek Local-Food Menus and On-Farm Weddings, The Examiner, 10/2/12

"Brides are looking for unique destinations and farmers are looking for ways to supplement their income."

Weddings are still a niche business for farms, Eckert said; pumpkin patches, hay rides, apple picking and corn mazes are more popular. But once a farmer has invested in the infrastructure to make visitors comfortable, such as putting in bathrooms and a big parking lot, weddings can be a logical next step."

Women Farmers Who Are Making Bank in Agritourism
Forbes, 4/30/2012

"Often, it's farm women who are first to recognize the opportunity inherent in what is sometimes called agritourism, or agritainment," stated Jane Eckert.

Expert: Internet and Farmers, Perfect Together, Nov. 15, 2011

The Internet’s power is pervasive and persuasive, and farmers cannot ignore it when touting agritourism. That was Jane Eckert’s message to a group of farmers at the annual New Jersey Farm Bureau Convention on Monday afternoon.

Agritourism Takes Root in the Southeast
Federal Reserve Bank of Atlanta

Most Southeasterners are generations removed from their agrarian roots, if they ever had any. Agritourism, which combines elements of modern-day agriculture and tourism, is growing in popularity across the region as urban residents seek to play in the dirt again.

Local Food Movement Good for Agriculture
AgriNews Online, Nov. 30, 2010

The so-called “slow food” movement has been a boon to agriculture, according to at least one marketing specialist.

Jane Eckert said the growing trend involving cooking meals at home and buying fresh should be seen a positive to farmers. Eckert made the comments at the national convention of the American Agri-Women.

Farmers Pursue New Purposes to Preserve Age-Old Livelihood, Pittsburgh Post-Gazette, Sept 16, 2010

There's a saying in farm circles: Get big or get out. But some farmers here are proving there's another way to survive. Diversification -- essentially a "re-purposing" of the family farm -- is bolstering profits and enhancing staying power at a time when many farmers feel forced to trade their tractors for briefcases or hard hats.

Read more:

Farm Vacations Serve as Economical Alternative and a Fun Summer Escape, June 24, 2010

Moderately priced farm vacations offer a wide variety of locations, activities and attractions. The number of people taking luxury vacations has plummeted throughout this tough economic time, however, anyone can escape from the daily grind with a getaway to the fresh, country open air.

Farmer Looks to Agritourism to Save His Business, June 21, 2010

I don't see how anyone could survive on crop sales alone," said Stephen Paproski, who owns the 100-acre Castle Hill Farm in Newtown. "A third of our income comes from agritourism."

Agritourism has been growing for the last 10 years and has become more popular in the past five years, said Jane Eckert, the president of St. Louis-based Eckert Agrimarketing.

Web Site — Market Your Farm
Delta Farm Press, May 17, 2010

"Your Web site will be judged against the best ones out there, so you need to look at yours with a critical eye and ask how it measures up. And you need to revise it periodically — if your site is two or three years old, it's probably outdated."

Agritourism: More Dollars for Farmers
Delta Farm Press, May 7, 2010

More and more farmers are putting on marketing/hospitality hats. In many states, agriculture and tourism are two of the largest revenue generators. When you make a visit to your farm a memorable experience, people are willing to pay you for that experience.

American Agri-Women Show
April 30, 2010

Here is a sneak preview of a brand new series on the "In Country Television" network on Direct TV and Dish Networks. The first show in the series airs on May 4, and the second show will focus on Agritourism. The link above goes to a preview of the Agritourism broadcast (may take a while to load on your computer.)

North Dakota Tourism Conference Talks Marketing, Strategy
Minot Daily News, April 28, 2010

Facebook, eco-tourism practices, the newest computer tech gadgets and marketing optimization techniques were among the hot topics discussed Tuesday as hundreds of business professionals, state officials and others in the tourism industry gathered at the Holiday Inn Riverside in Minot for the 2010 North Dakota Tourism Conference.

The two-day conference kicked off unofficially on Monday afternoon with a small group workshop on green tourism, headed by Jane Eckert, a sixth-generation farmer turned agri-tourism consultant.

Minot to host 2010 North Dakota Tourism Conference
North Dakota Tourism Legendary, April 22, 2010

The Minot Convention & Visitors Bureau (CVB) in conjunction with the Destination Marketing Association of North Dakota (DMAND) and the North Dakota Tourism Division are pleased to announce the 2010 North Dakota Tourism Conference, Free to be ND: Create, Celebrate, Captivate. The event will take place in Minot, April 26-28 at the Holiday Inn Riverside.

Mississippi Agritourism Conference April 10, 2010 (text & video)

Farmers from Georgia, Arkansas, Louisiana, Alabama, and Mississippi were all in the Magnolia state for the Mississippi Agritourism Conference. Ideas were shared on how to better profits in the industry.

Stetson Alumni Honored for Contributions to University, Daytona Beach News Journal
March 29, 2010

Stetson University's recent homecoming celebration featured much more than the inauguration of President Wendy Libby. Seven alumni were honored for their contributions to the school. They include four earning the distinguished alumni designation: Jane Eckert, a 1970 marketing graduate who became vice president of marketing for Eckert's Country Store and Farms, one of metropolitan St. Louis' most popular attractions.

Direct farm marketing still offers great rewards in a depressed economy, AgriNews, March 25, 2010

Despite challenging growing conditions, bad weather and a lackluster economy, many direct marketers had a good year last year. How did they do it?

Greener Pastures, New York Times Style Magazine,
March 17, 2010

Just as bushy beards and Hunter boots have captured the pastoral fantasies of the urban fashion tribe, a taste for field and stream is driving the travel avant-garde. Nowadays, rural pleasures — whether it’s picking your own asparagus or indulging your inner ranger — have given rise to a new breed of back-to-the-land destinations.

Locavore News-Canada; Are Locavores for Real?
Sustain Ontario, Feb. 23, 2010

Is the flurry of interest in locally grown, locally raised and locally processed food just a passing fad? Not likely — the food sector is a long way from meeting the wants of locavores. I’ve heard all the arguments.... These are real hurdles. But doubters underestimate the vigour of the locavore movement in North America and fail to appreciate what is driving consumers who are attracted to local food.

Marketing Expert Eckert Headlines Minnesota Grown Winter Workshop, Feb. 18, 2010

Agriculture marketing expert Jane Eckert is a returning headliner to the Minnesota Grown winter event and this time she'll help direct marketers navigate social networking sites. Eckert's presentation will focus on how to bring more customers to your website and how to convert those site visitors to more on-farm customers. She'll also offer ideas on how to successfully direct market ag products in the current economic climate

Utilizing Social Networking Sites to Market Produce
Asian-American Press, Feb 19, 2010

Agriculture marketing expert Jane Eckert is returning to headline Minnesota Grown, a winter event and this time she’ll help direct marketers navigate social networking sites. A Day of Marketing workshop will be held March 11, 2010 from 9:30 a.m. to 2:30 p.m.

Great Lakes Farm Expo Explores
Social Media in Agriculture, December 9, 2009

"A few years ago, we wanted to bury our heads in the sand and say, 'oh, it's just for kids' or 'oh, it's just a fad,' " Eckert said. "But word is getting out through social media much more than you know, if you are not tracking it."

Learning from An Agritourism Guru
Govt of Alberta, Agriculture & Rural Development
December 8, 2009

This fall a number of agribusinesses had the opportunity to learn from Jane Eckert, who is known as an agri-tourism guru. One of those people was Doug Livingstone, who along with his family, operate Red Feather Ridge, a 6000 square foot conference centre and retreat in the Vermilion area. I spoke with him about what he learned from the experience.

Learning from An Agritourism Guru
Govt of Alberta, Agriculture & Rural Development
November 26, 2009

Earlier this fall, a number of agri-businesses had the opportunity to be mentored by Jane Eckert, who is known as an Agri-tourism guru. One of those people mentored was Xina Chrapko with En Sante Winery, which is Alberta’s first and only organic winery. I spoke with Chrapko about why she wanted to be part of the mentorship program with Jane Eckert.

$300 a Night, But Haying Is Free!
New York Times, August 25, 2009

"...Of course, there are those who might say throwing bales of hay is a stupid way to spend a vacation — especially a vacation where the accommodations cost $332 a night, tax and fresh eggs included.

They might also say I was a fool to pay the farmer an additional $35 so I could dig up the beets and carrots she would later sell at a farmers’ market. It did have a little of that Tom Sawyer fence-painting quality to it. But I got a little education in the process. And I got to keep a pile of spectacular Tuscan kale, some tender stalks of fennel and a few crookneck squash."

Pick-Your-Own Produce Makes Buying Local Easier and More Enjoyable, PR Web, July 9, 2009

This summer, visit your local farms at the height of fruit and vegetable season where you can pick-your-own produce, eat healthy and buy local. Thanks to the Web site, Rural Bounty, families can discover agritourism destinations throughout North America who offer the unique experience of picking your own strawberries, blueberries, cherries, peaches, apples, pumpkins and even Christmas trees.

Kansans are banking on tranquil aspects of rural life to attract tourists, The Wichita Eagle, May 3, 2009

The only thing better than living on a dead-end road in the country is living at the end of a dead-end road in the country. "It doesn't get any more peaceful than that," said Flint Hills rancher Jan Jantzen. He's banking on it. Literally.

Living the luxe life down on the farm, April 10, 2009

When was the last time you awoke to a rooster’s crow? How about milked a cow or gathered eggs for breakfast — while on vacation? It’s an experience that more travelers are seeking out, as the concept of taking a farm vacation becomes increasingly popular.

“The trend that’s driving this is people want to leave an urban environment and get into a country setting,” says Jane Eckert, creator of, a Web site that helps travelers find “agritourism” opportunities, from pumpkin patches to bed and breakfasts.

Agri-Tourism: Rediscovering fresh air and outdoor fun Farm Scene, Mitchell Advocate, 4/7/09

Skyrocketing input prices and uncertain product prices have led farmers to look into alternative markets to make money. One of the places they're turning to is agri-tourism…and it looks like the public is following them to the farm gate.

Agritourism is one of the fastest growing segments of the Canadian and Ontario rural economy. In fact, a 2005 study commissioned by the Ontario Farm Fresh Marketing Association estimated on-farm marketing is a $116-million business in Ontario. Helping the agritourism industry in North America grow is a new website called Rural Bounty. It serves as an online directory of farm fresh products and services in Canada and the United States.

Agritourism expert to speak in Watkins
Star Gazette, 3/23/2009
Carmella Hoffman of Sunset View Creamery in Catharine knows the benefits of tying together agriculture and tourism. As a cheesemaker producing and selling on the family farm, Hoffman is a big supporter of the concept of agritourism, and of Jane Eckert, an agritourism expert coming to Schuyler County in April.

"She is a dynamic speaker who knows the tourism business inside and out. I enjoy her information so much that I also subscribe to her e-mail newsletter," Hoffman says of Eckert.

Eckert will be the moderator for an Agritourism Conference and Workshop on April 7 at the Watkins Glen Harbor Hotel.

Les producteurs agricoles invités à participer à la Caravane du marketing, New Brunswick Agriculture, 2/10/2009
Les producteurs agricoles du Nouveau-Brunswick sont invités à participer à un atelier sur le marketing direct qui aura lieu à Memramcook le 11 février 2009.

Trois spécialistes de renommée internationale, Jane Eckert, Lori Colborne et Brent Warner, prononceront des conférences lors de l'atelier, présenté dans le cadre de la Caravane du marketing 2008-2009. Ils aborderont de nombreux enjeux relatifs aux produits et services de marketing dans le secteur agricole.

Grow Healthy Profits with Jane Eckert, Peace Country Sun, 1/2/09
Jane Eckert, internationally renowned farm direct marketing guru, is coming to Alberta on Feb. 18. Jane, an agrimarketer and marketing consultant from St. Louis, MO, opens the second annual “Step It Up” conference in Red Deer with a targeted and timely presentation, “Knowing the Direction You Are Heading Will Grow Healthy Profits.”

America's Authentic Farm Vacations
Forbes, 11/19/08
Jane Eckert, president of Eckert AgriMarketing, tries to help farmers discover their inner business savvy through direct-to-consumer marketing and agritourism. While there are no comprehensive statistics on agritourism, Eckert estimates that 60,000 farms are open to the public. Some of her more successful clients have made millions on a combination of retail sales and agritourism by capitalizing on trends to buy locally or address environmental issues in food production. And then there are water cooler bragging rights.

Farms Are for Lovers
New York Times, 11/02/2008

For their wedding at Oz Farm in Mendocino County, Calif., Kate Schatz and Jason Pontius came up with unusual gift baskets, which included head lamps, flashlights, walkie-talkies and other items better suited for construction workers than teary-eyed guests. But this was a farm wedding, without hotel-like amenities, and the couple from Oakland, Calif., wanted to make the 30 or so friends and relatives staying the weekend as comfortable as possible.