Sign up for our Email Newsletter

My Focus...

"I want the family farm - the backbone of our country's heritage - to thrive and survive for future generations."

About Jane Eckert, AgriTourism Marketing Professional

Jane Eckert is a marketing professional with a lifetime of farm experience and a passion to help farms, ranches, and tourism professionals learn more about agritourism, and how to make their business profitable.

Jane Eckert was inducted into the Hall of Fame by the North American Farmers' Direct Marketing Association for her contribution to Agritourism
Jane was inducted into the Hall of Fame by
North American Farmers' Direct Marketing Association

Jane is the founder and CEO of Eckert AgriMarketing, a full-service marketing and consulting firm that offers a variety of services to both the agriculture and tourism industries, helping them harvest the rewards of agritourism. As a public speaker and trainer, Jane has provided Keynote Presentations, Workshops, and Breakout Groups in 36 U.S. states and 8 Canadian Provinces.

A sixth generation farmer's daughter, Jane grew up on the family's agritourism-focused apple orchard, earned a college degree in Business Administration, and honed her skills for 15 years in an executive career providing corporate marketing for firms such as Atlantic Richfield. She then returned to the family farm, Eckert's Country Store and Farms, as Vice President of Marketing to develop the farm into one of metropolitan St. Louis’ most popular entertainment and tourist destinations, attracting 400,000 guests annually. She left the farm in 2001 to establish Eckert AgriMarketing.

Jane has been featured in U.S.A. Today, Time and This Week in Agribusiness on RFD-TV,and interviewed for hundreds of newspapers, magazines and radio shows throughout the country.   In her speeches and workshops, she has helped thousands of tourism and ag professionals to see the financial benefits of promoting the niche product of agritourism.

Recognitions and Memberships:

  • Elected to NAFDMA’s Hall of Fame (2008)]
  • Awarded the Agri Tourism Excellence Achievement Award, World Agri Tourism Day, Pune, India (2008)
  • Outstanding Leadership Award, North American Farmers’ Direct Marketing Association (2005)
  • Has been an Active member of Convention and Visitors Bureaus both in Missouri and Illinois
  • Past president, St. Louis Attractions Association and the Belleville Tourism in Illinois
  • Past president, North American Farmers’ Direct Marketing Association
  • Member, National Speakers Association-St. Louis
  • Member, National Agri Marketing Association
  • Served both the Missouri and the Kansas Agritourism Councils
  • Founder and CEO of