My Focus...

"I want the family farm - the backbone of our country's heritage - to thrive and survive for future generations."

Why hire Agritourism Consultant Jane Eckert
to Work with Your Farm, Ranch, or Winery?

  • Jane Eckert, Agritourism Consultant and training leader, is CEO of Eckert AgriMarketing and RuralBounty.comAre you confident of the next steps to take to grow your business?
  • Are you just beginning and don’t know where to start?
  • Are you having difficulty developing a long term vision?

These critical questions can make or break your business, and frankly, sometimes your best friends, or even your family, won't tell you everything you need to know. Sometimes, they don't have the answers. Sometimes, they know they answers, but they don't want to hurt your feelings--or they might even feel confident that your idea is great, but they just don't want to get your hopes up--in case they're wrong.

When you've got tough questions, and you want straight answers, give me a call.

I'll walk the farm with you, and meet with your family and key employees. We'll look for answers, and based on my own years of experience on my family farm as well as more than 60 other clients, I'll help you see how it is, and what you can do to make it even better.

I grew up on the family farm—I'm sixth generation. After getting a degree in business administration, I worked in marketing for several major corporations, including Atlantic Richfield. Then my uncle asked me to return to the farm to direct the marketing at Eckert's Country Store and Farms.

Being gone a while helped me see that we were doing a lot of things right, but we could also do a lot of things better. Well, to keep it short, we fixed those things. I developed a comprehensive marketing plan, and our farm hosts more than 400,000 visitors each year!

As part of my work, I'll share that marketing plan with you and help you implement it. I'll help you get the best use of your lands and buildings, help you analyze what you're doing right, and what needs improvement, and help you chart a solid plan for your growth and financial success.

Let me add that I understand the issues of working with other family members. I'll see both sides of the discussion, and help you along the path that can lead to agreement. More than just an “outsiders” eye on your business, I'll bring you an “insiders” perspective with an objective opinion.

Here is what an Eckert AgriMarketing consultation will deliver for your business:

  • Identify the stumbling blocks of moving your business forward
  • Evaluate your ideas, property and products for long term growth
  • Provide specific marketing suggestions to implement
  • Assist the family to reach consensus
  • Become your marketing partner for a full year

I've worked with more than sixty farms and ranches throughout North America. All are satisfied, and most are pretty eager to tell you it was money well invested. So if you're curious, here's the process we'll go through. If you have any questions, please give me a call, at 314-862-6288.

Here are a few referrals from previous consultations.